Bojie [2019]
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Bojie is a fashion label from Hawaii which sells conscious women's clothing with a bohemian touch. Its spirit is alive, forward, free, vibrant and flowing – it expresses the female in all forms.
In collaboration with Designstudio B.O.B. we created a warm and expressive corporate identity concept combining abstract shapes with the thin lines of an elegant typography and a minimalistic icon. The icon shows a woman’s face in a very abstract way, inspired by expressionist art from the 20s century. The woman is wearing a crown, which is a reference to the client’s name „Sara Queen“ and gives a personal touch to the brand. The icon can be used as a logo, but also as an additional graphical element. A highly recognizable characteristic of this design is the color palette. The range of different shades of red and beige gives an earthy feeling to the brand.
Bojie is a fashion label from Hawaii which sells conscious women's clothing with a bohemian touch. Its spirit is alive, forward, free, vibrant and flowing – it expresses the female in all forms.
![](https://abracradama.de/wp-content/uploads/2019/05/logo_animation.gif)
![](https://abracradama.de/wp-content/uploads/2019/05/bc557879851121.5cd04ae37dbdf.jpg)
![](https://abracradama.de/wp-content/uploads/2019/05/hangtags.jpg)
![](https://abracradama.de/wp-content/uploads/2019/05/tshirt.jpg)
![](https://abracradama.de/wp-content/uploads/2019/05/b7e37279851121.5cd3f9100d8fe.jpg)
![](https://abracradama.de/wp-content/uploads/2019/05/fdf52179851121.5cd3f9100e0d8.jpg)
![](https://abracradama.de/wp-content/uploads/2019/05/f5b88779851121.5cd3f9100e6b6.jpg)
![](https://abracradama.de/wp-content/uploads/2019/05/efa90079851121.5cd3ffdf0bdb0.jpg)
![](https://abracradama.de/wp-content/uploads/2019/05/rechnung.jpg)
![](https://abracradama.de/wp-content/uploads/2019/05/boxen.jpg)
![](https://abracradama.de/wp-content/uploads/2019/05/4f17a779851121.5cd0849b0d657.gif)
![](https://abracradama.de/wp-content/uploads/2019/05/1808da79851121.5cd1bf4d051e0.jpg)
In collaboration with Designstudio B.O.B. we created a warm and expressive corporate identity concept combining abstract shapes with the thin lines of an elegant typography and a minimalistic icon. The icon shows a woman’s face in a very abstract way, inspired by expressionist art from the 20s century. The woman is wearing a crown, which is a reference to the client’s name „Sara Queen“ and gives a personal touch to the brand. The icon can be used as a logo, but also as an additional graphical element. A highly recognizable characteristic of this design is the color palette. The range of different shades of red and beige gives an earthy feeling to the brand.